Research on the International Competitiveness of Hunan Agriculture

Hunan is a major agricultural province in China. This paper analyses the international competitiveness of Hunan agriculture from three levels. Firstly, we evaluate its competitiveness in achievement by using indexes of MS, RCA and TC, and find Hunan agriculture has certain advantage, but it shows a downward tendency. Next, Hunan agricultural competitiveness in strength is analyzed from price and quality, and the conclusion is the price superiority decline and the quality does not have a substantial increase. Further, we discuss its competitiveness in potential based on the diamond model of Michael Porter, and find its competitive potential is not durative. Its existing competitiveness in achievement and strength only originate from the natural resources. Global financial turmoil brings negative influence on Hunan agricultural product export, and also takes an opportunity for the agricultural industry´s upgrade. At last, this paper supplies some crucial methods to enhance and preserve the competitiveness of Hunan agriculture.