Blog as a Communication Tool

The Internet has moved human interaction to a virtual dimension. The World Wide Web has helped create online communities that link to one another and form a complicated web of interactions. Corporations that operate in these environments have begun to listen to the `voice´ of their communities and participate in their `conversations´. Blogs are quickly emerging as a useful media of participating in consumer conversations. This article articulates the role of blogs in a computer-mediated society with specific reference to its use in the business world.