Analysis of the sequence length of visitors from the entry point and their repeated visits

World Wide Web has grown-up exponentially during the last decade and subsequently web log files contain tremendous information about the user traffic and behavior. The sequence length of visitors, the depth to which a user visits a website, can be analyzed to study the behavior of visitors and it may vary depending on the entry point to the website. A statistical analysis was done to see the differences in sequence length of visitors entered through home page and other pages. We also intend to see whether sequence length increases in repeated visits. The hypothesis was tested and it revealed that there is a considerable difference in the sequence length of visitors from home page and other pages. It was observed that sequence length decreases in repeated visits. We have also analyzed whether this result varies with time. The analysis helps in setting appropriate commercial marketing strategy.