Title :
A Fuzzy Concession Negotiation Based on Market-Driven Model
Author :
Wu, Yuying ; Li, Yun
Author_Institution :
Econ. & Manage. Sch., Beijing Univ. of Technol., Beijing, China
Abstract :
It is very difficult and time-consuming to resolve the conflicting objectives in the process of negotiation. Although there are many automatic negotiation systems based on Agent, the strategies in most negotiation models are static. With the changing market, a multi-lateral model based on market-driven negotiation is proposed, which can make different concession through considering factors such as time, competition and the trading opportunity in the market. Simulation shows that the model can achieve higher success rates in reaching a deal and higher utilities than fixed rate concession negotiation.
Keywords :
fuzzy set theory; marketing data processing; multi-agent systems; agent; automatic negotiation system; changing market; competition; fixed rate concession negotiation; fuzzy concession negotiation; market-driven model; market-driven negotiation; multilateral model; negotiation model; negotiation process; trading opportunity; Adaptation models; Data models; Decision making; Economics; Pragmatics; Proposals;
Conference_Titel :
Internet Technology and Applications (iTAP), 2011 International Conference on
Conference_Location :
Wuhan
Print_ISBN :
978-1-4244-7253-6
DOI :
10.1109/ITAP.2011.6006381