DocumentCode :
3108775
Title :
The Role of Context in m-Commerce and the Personalization Dimension
Author :
Koukia, Spiridoula ; Rigou, Maria ; Sirmakessis, Spiros
Author_Institution :
Dept. of Comput. Eng. & Informatics, Patras Univ.
fYear :
2006
fDate :
Dec. 2006
Firstpage :
267
Lastpage :
276
Abstract :
The rapid development of mobile devices contributed to the introduction of m-commerce whose growth is expected to exceed that of e-commerce. The interface usability of mobile applications is a critical factor for the acceptance of m-commerce, as a good interface design allows users achieve high performance when using mobile applications. However, this it is especially difficult to achieve due to certain limitations of mobile devices; limited processing power, low-bandwidth communication, small display and overall device size, limited mobile Internet coverage, delays in standardization and poor quality of service. In this paper, we discuss the particular characteristics of the mobile setting, survey available design guidelines and stress the crucial role personalization can play for alleviating the aforementioned problems and allowing m-commerce reach its full potential
Keywords :
electronic commerce; mobile communication; user interfaces; e-commerce; interface usability; m-commerce; mobile applications; mobile devices; personalization dimension; Computer displays; Content management; Informatics; Intelligent agent; Internet; Large screen displays; Mobile computing; Power generation economics; Usability; User interfaces;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Web Intelligence and Intelligent Agent Technology Workshops, 2006. WI-IAT 2006 Workshops. 2006 IEEE/WIC/ACM International Conference on
Conference_Location :
Hong Kong
Print_ISBN :
0-7695-2749-3
Type :
conf
DOI :
10.1109/WI-IATW.2006.130
Filename :
4053250
Link To Document :
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