Research on integrated drugs advertising information system

In this paper, the current status of drugs advertising management and the process in drugs advertising management system are analyzed. Issues about loose connection between each node and information asymmetry in the current drugs advertising management system are pointed out. Based on these analyses, integrated drugs advertising information system as the core of new drugs advertising management system is proposed. Then functions structure, technology applied and processing logic of this system are analyzed. In this new drugs advertising management system, integration of drugs advertising information will benefits effective control on the flow of advertising information, great improvement of efficiency in competent department and effective administration of behavior of related subjects. And then management of drugs advertising market can be regulated.