Assessing Drivers of Web Technology Investment in Malaysia Service Industry: An Application of Technological, Organizational and Environmental (TOE) Model

Author

Mohamed, Intan Salwani ; Omar, Normah ; Daud, Norzaidi Mohd ; Marthandan, G.

Author_Institution

Accounting Res. Inst., Univ. Teknol. MARA, Shah Alam, Malaysia

fYear

2009

fDate

16-18 Dec. 2009

Firstpage

221

Lastpage

225

Abstract

Using TOE Model, this paper aims to examine drivers of Web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity explain the variance in Web technology investment. Managerial belief is found to have the function of mediator in the relationship between pressure intensity and Web technology investment.

Keywords

Web services; investment; service industries; Malaysia service industry; Technological Organizational and Environmental model; Web technology investment; managerial belief; mediator function; pressure intensity; structural equation modelling; Electronic commerce; Electronic mail; Environmental management; Government; Industrial relations; Investments; Logic; Technological innovation; Technology management; Web and internet services; TOE Model; Web technology investment;

fLanguage

English

Publisher

ieee

Conference_Titel

Information and Multimedia Technology, 2009. ICIMT '09. International Conference on

Conference_Location

Jeju Island

Print_ISBN

978-0-7695-3922-5

Type

conf

DOI

10.1109/ICIMT.2009.73

Filename

5381214