Title :
Assessing Drivers of Web Technology Investment in Malaysia Service Industry: An Application of Technological, Organizational and Environmental (TOE) Model
Author :
Mohamed, Intan Salwani ; Omar, Normah ; Daud, Norzaidi Mohd ; Marthandan, G.
Author_Institution :
Accounting Res. Inst., Univ. Teknol. MARA, Shah Alam, Malaysia
Abstract :
Using TOE Model, this paper aims to examine drivers of Web technology investment in Malaysia service industry using questionnaire survey. The structural equation modelling (SEM) results indicate that firm size, managerial beliefs, and pressure intensity explain the variance in Web technology investment. Managerial belief is found to have the function of mediator in the relationship between pressure intensity and Web technology investment.
Keywords :
Web services; investment; service industries; Malaysia service industry; Technological Organizational and Environmental model; Web technology investment; managerial belief; mediator function; pressure intensity; structural equation modelling; Electronic commerce; Electronic mail; Environmental management; Government; Industrial relations; Investments; Logic; Technological innovation; Technology management; Web and internet services; TOE Model; Web technology investment;
Conference_Titel :
Information and Multimedia Technology, 2009. ICIMT '09. International Conference on
Conference_Location :
Jeju Island
Print_ISBN :
978-0-7695-3922-5
DOI :
10.1109/ICIMT.2009.73
