Comparative Study: Location Based Mobile Advertisement Publishing System

In recent years, mainly advertisements and vouchers are used for providing discounts, text messages and posters were mainly used till date but to advertise on a mobile device is need of the current scenario. Vendors must be allowed to publish and edit an advertisement to users according to the interest of the customer. This technique has low cost for digital advertisement and has a pervasive system for advertising in large commercial malls. In order to publish advertisements on customer mobile phones and find the desired location of the vendors, QR codes are used. Location and deals can be obtained on the customer´s mobile phone by scanning the QR code on the mobile phone. In this paper, survey on various location based system and different techniques for publishing advertisement is done.