Title :
Effect of sustained subliminal auditory stimulus on human emotion
Author :
Li, Ning ; Juan, Liu ; Xin, Wang ; Xiang-hong, Sun
Author_Institution :
Inst. of Psychol., Chinese Acad. of Sci., Beijing, China
Abstract :
Human cognition and emotion can be affected by subliminal visual stimulus. Does sustained subliminal auditory stimulus (SAS) have the similar effect? In this study, the speech sound “Be happier” was used as the SAS, and the power-to-take game was used as the experimental task to investigate the effect of SAS on human emotion. 34 subjects were randomly divided into control group and experiment group. SAS was the independent variable. Galvanic skin response (GSR), subjective ratings, and destruction in Power-to-Take game were the measurements. The results showed that SAS caused subjective feelings better (p=0.039) and the decision making different (p=0.027). The SAS can affect human emotion.
Keywords :
auditory evoked potentials; biomedical measurement; cognition; neurophysiology; skin; biomedical measurement; galvanic skin response; human cognition; human emotion; power-to-take game; speech sound; subjective ratings; sustained subliminal auditory stimulus; Cognition; Games; Humans; Psychology; Skin; Synthetic aperture sonar; Visualization;
Conference_Titel :
Information Science and Technology (ICIST), 2011 International Conference on
Conference_Location :
Nanjing
Print_ISBN :
978-1-4244-9440-8
DOI :
10.1109/ICIST.2011.5765272
