Effect of sustained subliminal auditory stimulus on human emotion

Author

Li, Ning ; Juan, Liu ; Xin, Wang ; Xiang-hong, Sun

Author_Institution

Inst. of Psychol., Chinese Acad. of Sci., Beijing, China

fYear

2011

fDate

26-28 March 2011

Firstpage

381

Lastpage

384

Abstract

Human cognition and emotion can be affected by subliminal visual stimulus. Does sustained subliminal auditory stimulus (SAS) have the similar effect? In this study, the speech sound “Be happier” was used as the SAS, and the power-to-take game was used as the experimental task to investigate the effect of SAS on human emotion. 34 subjects were randomly divided into control group and experiment group. SAS was the independent variable. Galvanic skin response (GSR), subjective ratings, and destruction in Power-to-Take game were the measurements. The results showed that SAS caused subjective feelings better (p=0.039) and the decision making different (p=0.027). The SAS can affect human emotion.

Keywords

auditory evoked potentials; biomedical measurement; cognition; neurophysiology; skin; biomedical measurement; galvanic skin response; human cognition; human emotion; power-to-take game; speech sound; subjective ratings; sustained subliminal auditory stimulus; Cognition; Games; Humans; Psychology; Skin; Synthetic aperture sonar; Visualization;

fLanguage

English

Publisher

ieee

Conference_Titel

Information Science and Technology (ICIST), 2011 International Conference on

Conference_Location

Nanjing

Print_ISBN

978-1-4244-9440-8

Type

conf

DOI

10.1109/ICIST.2011.5765272

Filename

5765272