Eye-Tracking Experiment Design for Extraction of Viewing Patterns in Social Media

Recently, eye-tracking has been widely applied in a wide spectrum of fields for both academic researches and Business. In this study, we concentrate on the analysis of instant (and often subconscious) information generated from interactions between an individual and devices, such as a PC, laptop, and mobile phone. We present the experiment design to capture and extract the viewing patterns in Twitter using the eye-tracking technology. We show a set of experiment results based on the analysis of eye gazing data, in order to demonstrate how the subjects look for specified keywords in the Twitter timeline, which can further contribute to categorization of viewing patterns.