What is the Influence of Context and Incentive on Mobile Commerce Adoption? A Case study of a GPS-based Taxi Dispatching System

Users may use a mobile service in various contexts. It is critical to study how users´ perceptions and intentions are affected by context. At the same time, incentives such as financial rewards or mandatory usage policies may also affect users´ behavior. We propose an acceptance model of mobile commerce with a consideration of context and incentive. We apply this model to the case of a GPS- based taxi-dispatching system. Preliminary data analysis illustrates that context and incentive have significant impacts on uses´ behavior.