An Empirical Study on the Antecedents of Socially Responsible Consumption Behavior

Author

Chia-Ju Lu

Author_Institution

Dept. of Leisure & Recreation Manage., Asia Univ., Taichung, Taiwan

fYear

2013

fDate

3-5 July 2013

Firstpage

654

Lastpage

660

Abstract

Recently, several firms are award of the importance of reflecting consumers´ attitudes towards the society in developing their marketing strategies. Socially responsible consumption (SRC) can promote social and ecological causes consumers deem important. Based on the SRC behaviors in both ecological and societal concerns, the present study will apply the model of value-attitude/belief-behavior hierarchy (Homer and Kahle, 1988, Kim and Choi, 2005) to identify key antecedents of socially responsible consumption behavior.

Keywords

consumer behaviour; ecology; market research; socio-economic effects; strategic planning; SRC behaviors; belief-behavior model; consumer attitudes; ecological promotion; environmental concern; marketing strategies; social promotion; socially responsible consumption behavior; value-attitude model; Companies; Consumer behavior; Educational institutions; Green products; Load modeling; Reliability; altruism; collectivism; environmental concern; perceived consumer effectiveness (PCE); socially responsible consumption (SRC);

fLanguage

English

Publisher

ieee

Conference_Titel

Complex, Intelligent, and Software Intensive Systems (CISIS), 2013 Seventh International Conference on

Conference_Location

Taichung

Print_ISBN

978-0-7695-4992-7

Type

conf

DOI

10.1109/CISIS.2013.118

Filename

6603967