Title :
An Empirical Study on the Antecedents of Socially Responsible Consumption Behavior
Author_Institution :
Dept. of Leisure & Recreation Manage., Asia Univ., Taichung, Taiwan
Abstract :
Recently, several firms are award of the importance of reflecting consumers´ attitudes towards the society in developing their marketing strategies. Socially responsible consumption (SRC) can promote social and ecological causes consumers deem important. Based on the SRC behaviors in both ecological and societal concerns, the present study will apply the model of value-attitude/belief-behavior hierarchy (Homer and Kahle, 1988, Kim and Choi, 2005) to identify key antecedents of socially responsible consumption behavior.
Keywords :
consumer behaviour; ecology; market research; socio-economic effects; strategic planning; SRC behaviors; belief-behavior model; consumer attitudes; ecological promotion; environmental concern; marketing strategies; social promotion; socially responsible consumption behavior; value-attitude model; Companies; Consumer behavior; Educational institutions; Green products; Load modeling; Reliability; altruism; collectivism; environmental concern; perceived consumer effectiveness (PCE); socially responsible consumption (SRC);
Conference_Titel :
Complex, Intelligent, and Software Intensive Systems (CISIS), 2013 Seventh International Conference on
Conference_Location :
Taichung
Print_ISBN :
978-0-7695-4992-7
DOI :
10.1109/CISIS.2013.118
