Analyzing the impact of entrepreneurial marketing on sustainable competitive advantage in SMEs

Author

Bavarsad, Belghis ; Jafari, Sajjad ; Hosseini, Sayed Ahmad ; Hozhabri, Ali Akbar

Author_Institution

Manage. Dept., Shahid Chamran Univ., Ahvaz, Iran

fYear

2015

fDate

16-16 April 2015

Firstpage

1

Lastpage

10

Abstract

The term entrepreneurial marketing is being used in marketing and entrepreneurship literature widely. Businesses that have successfully pursued and carried out through non-traditional marketing activities, their successes are attributed to activities associated with entrepreneurial marketing. The purpose of this paper is to analyze the impact of entrepreneurial marketing on sustainable competitive advantage, and organizational innovation capabilities.

Keywords

competitive intelligence; innovation management; marketing; organisational aspects; small-to-medium enterprises; statistical analysis; SME; confirmatory factor analysis; content validity; data collection; diamonds; entrepreneurial marketing; gold; nontraditional marketing activities; organizational innovation capabilities; organizational innovation capability; precious metals; precious stones industry; statistical population; structural equation model; sustainable competitive advantage; Companies; Innovation management; Reliability; entrepreneurial marketing; entrepreneurship orientation; market orientation; organizational innovation capabilities; sustainable competitive advantage;

fLanguage

English

Publisher

ieee

Conference_Titel

e-Commerce in Developing Countries: With focus on e-Business (ECDC), 2015 9th International Conference on

Conference_Location

Isfahan

Print_ISBN

978-1-4799-8653-8

Type

conf

DOI

10.1109/ECDC.2015.7156327

Filename

7156327