Title :
Analyzing the impact of entrepreneurial marketing on sustainable competitive advantage in SMEs
Author :
Bavarsad, Belghis ; Jafari, Sajjad ; Hosseini, Sayed Ahmad ; Hozhabri, Ali Akbar
Author_Institution :
Manage. Dept., Shahid Chamran Univ., Ahvaz, Iran
Abstract :
The term entrepreneurial marketing is being used in marketing and entrepreneurship literature widely. Businesses that have successfully pursued and carried out through non-traditional marketing activities, their successes are attributed to activities associated with entrepreneurial marketing. The purpose of this paper is to analyze the impact of entrepreneurial marketing on sustainable competitive advantage, and organizational innovation capabilities.
Keywords :
competitive intelligence; innovation management; marketing; organisational aspects; small-to-medium enterprises; statistical analysis; SME; confirmatory factor analysis; content validity; data collection; diamonds; entrepreneurial marketing; gold; nontraditional marketing activities; organizational innovation capabilities; organizational innovation capability; precious metals; precious stones industry; statistical population; structural equation model; sustainable competitive advantage; Companies; Innovation management; Reliability; entrepreneurial marketing; entrepreneurship orientation; market orientation; organizational innovation capabilities; sustainable competitive advantage;
Conference_Titel :
e-Commerce in Developing Countries: With focus on e-Business (ECDC), 2015 9th International Conference on
Conference_Location :
Isfahan
Print_ISBN :
978-1-4799-8653-8
DOI :
10.1109/ECDC.2015.7156327
