DocumentCode
3119927
Title
Pricing system for seeking optimal prices in the diet foods market
Author
Ohno, Kosuke ; Yada, Katsutoshi
Author_Institution
Fac. of Commerce, Kansai Unviersity, Osaka
fYear
2008
fDate
12-15 Oct. 2008
Firstpage
3514
Lastpage
3518
Abstract
The purpose of this study is to introduce a case study on the application of data mining technology to the matter of pricing in business, and to clarify the latent risks contained in that process. In this paper, we have used data mining technology to analyze the purchase history data of customers for the purpose of discovering the price pattern that maximizes store profits. We describe the processes from data analysis to implementing a business plan, and we consider the risks involved in the business application of data mining.
Keywords
consumer behaviour; data mining; food products; pricing; purchasing; business plan; data analysis; data mining technology; diet foods market; optimal prices; price pattern discovery; pricing system; purchase history data; Cybernetics; Pricing; Sliding mode control; business application; data mining; diet food market; pricing;
fLanguage
English
Publisher
ieee
Conference_Titel
Systems, Man and Cybernetics, 2008. SMC 2008. IEEE International Conference on
Conference_Location
Singapore
ISSN
1062-922X
Print_ISBN
978-1-4244-2383-5
Electronic_ISBN
1062-922X
Type
conf
DOI
10.1109/ICSMC.2008.4811842
Filename
4811842
Link To Document