DocumentCode
3120337
Title
Determinants of organic food purchase intention
Author
Azam, N.H.M. ; Othman, Norazila ; Musa, R. ; AbdulFatah, F. ; Awal, A.
Author_Institution
Fac. of Plantation & Agrotechnol, Univ. Teknol. MARA, Shah Alam, Malaysia
fYear
2012
fDate
23-26 Sept. 2012
Firstpage
748
Lastpage
753
Abstract
This study is conducted to identify the main factors that determined the organic food purchase intention among consumers who never consume organic food before. There are five main factors in this study namely attitude, health awareness, subjective norm, personal norm and perceived behavioural control. The results showed that, out of these five factors, only four are found significant which are attitude, personal norm, subjective norm and perceived behavioural control.
Keywords
food products; food safety; purchasing; health awareness; organic food purchase intention determinants; perceived behavioural control; personal norm; subjective norm; Adaptation models; Agriculture; Attitude control; Availability; Consumer behavior; Decision making; Production; consumer behaviour; organic consumption; organic food; purchase intention; theory of planned behaviour;
fLanguage
English
Publisher
ieee
Conference_Titel
Business, Engineering and Industrial Applications (ISBEIA), 2012 IEEE Symposium on
Conference_Location
Bandung
Print_ISBN
978-1-4577-1632-4
Type
conf
DOI
10.1109/ISBEIA.2012.6422990
Filename
6422990
Link To Document