Title :
Study on the Brand Value Promotion of Hotel Service Industry
Author :
Fan LinSheng ; Xue Pan
Author_Institution :
Sch. of Manage., Wuhan Univ. of Technol., Wuhan, China
Abstract :
For hotel industry, brand is an important means of attracting customers and expanding the market share in the fierce competition. This paper analyzes the composition of hotel brand value, and proposes some specific measures to promote brand value of hotel.
Keywords :
hotel industry; promotion (marketing); brand value promotion; hotel service industry; market competition; Concrete; Conference management; Displays; Humans; Industrial economics; Management information systems; Marketing management; Technological innovation; Technology management; Wireless networks; brand value; hotel brand; hotel service industry; value promotion;
Conference_Titel :
Wireless Networks and Information Systems, 2009. WNIS '09. International Conference on
Conference_Location :
Shanghai
Print_ISBN :
978-0-7695-3901-0
Electronic_ISBN :
978-1-4244-5400-6
DOI :
10.1109/WNIS.2009.71
