Title :
Promoting game theory techniques for targeted advertisements for Social TV business models
Author :
Bonastre, Oscar M. ; Soriano, Joaquin Sanchez ; Neville, Stephen A. ; Lopez, Franciso
Author_Institution :
Operational Res. Center, Miguel Hernandez Univ., Spain
Abstract :
In this work the authors assess the main stakeholders involved in using Internet Protocol Television (IPTV) from the perspective of how users can interact in a business model that will be mutually beneficial to all. Then, Social TV is well placed to leverage the benefits to both business players and end users in an advertising business model that will be summarized by authors using game theory techniques.
Keywords :
IPTV; advertising; game theory; IPTV; Internet protocol television; advertising business model; game theory techniques; social TV business models; targeted advertisements; Conferences; Game Theory; IPTV; Social TV;
Conference_Titel :
Consumer Communications and Networking Conference (CCNC), 2011 IEEE
Conference_Location :
Las Vegas, NV
Print_ISBN :
978-1-4244-8789-9
DOI :
10.1109/CCNC.2011.5766572
