Consumers´ Perceived Services and the Impacts on Attitudes and Behavior Intentions in Internet Shopping

The study has investigated the impacts of consumers´ perceived services in Internet retailing on the consumers´ attitude about Internet shopping as well as the impacts of the attitude on consumers´ buying behavior intension. The results of the study reveal that some factors of consumers´ perceived e-retailing services have positive impacts on attitude and behavior intension and the attitude towards Internet shopping strongly impacts the consumers´ buying behavior intention. The results indicate that reliability post-services, pay-delivery easiness, and personalized care are important factors impacting on attitude and the attitude is an important factor impacting on buying intensions.