Research on the Pricing Strategy of Telecom Products Based On RM

Based on the revenue management methodology and the stage of life cycle of telecommunications products, a system of pricing strategies of telecommunications will be introduced this thesis. It is a system of closed-loop management which includes the establishment of a market environment prediction, the pricing model design, the development of pricing strategies, the calculation of yield model, the actual receipts assessment, and the optimizing of yield model parameters. And practical examples will be introduced in the thesis to explain and verify the he model. It is significant for the improving of the overall telecommunications revenue increase. And this system can also be used in other service-oriented pricing strategy.