Title :
An intelligent sales forecasting system through fuzzy neural network
Author :
Kuo, R.J. ; Xue, K.C.
Author_Institution :
Dept. of Marketing & Distribution Manage., Nat. Inst. of Technol. at Kaohsiung, Taiwan, China
Abstract :
Proposes an intelligent sales forecasting system which consists of four parts: (1) data collection, (2) general pattern model, (3) special pattern model, and (4) decision integration. A novel fuzzy logic which is capable of learning (fuzzy neural network) is developed to capture the experts´ knowledge for promotion. Model evaluation results indicate that the proposed system can more accurately perform than the conventional statistical method and single ANN
Keywords :
backpropagation; feedforward neural nets; fuzzy logic; fuzzy neural nets; fuzzy set theory; marketing; neural net architecture; sales management; data collection; decision integration; experts´ knowledge; fuzzy logic; fuzzy neural network; general pattern model; intelligent sales forecasting system; promotion; special pattern model; Artificial neural networks; Economic forecasting; Fuzzy control; Fuzzy logic; Fuzzy neural networks; Intelligent networks; Intelligent systems; Marketing and sales; Predictive models; Statistical analysis;
Conference_Titel :
Neural Networks,1997., International Conference on
Conference_Location :
Houston, TX
Print_ISBN :
0-7803-4122-8
DOI :
10.1109/ICNN.1997.611720
