Captology in Narrowcast Advertising: A Swarm Simulation of Persuasion Models

Advertising has become a field of technical persuasion. Media targets consumers, impressions accumulate and campaigns culminate at points of sale. Each phase exploits adaptable and near-ubiquitous technology to influence consumer behaviour based on diverse persuasion models. This paper presents a swarm model of consumer persuasion and product preference dynamics. Simulations involve mobile agents and stationary media centres that promote a selection of products. Agents accumulate product advertising impressions, randomly poll nearby agents about general product preferences, and modify their own preferences based on this context. Experiments investigate advertising coverage and play out schedules within the context of persuasion model dynamics