A Model for Adoption of Online Shopping: A Perceived Characteristics of Web as a Shopping Channel View

Author

Jie, Su ; Peiji, Shao ; Jiaming, Fang

Author_Institution

Univ. of Electron. Sci. & Technol. of China, Chengdu

fYear

2007

fDate

9-11 June 2007

Firstpage

1

Lastpage

5

Abstract

Although online shopping is becoming a vital part of commerce, it is unclear what factors contribute to its acceptance by consumer. This research builds a model for analyzing antecedent factors affecting consumer´s attitude towards online shopping. Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) are the theoretical foundation in this paper. Key perceived characteristics of the web as a shopping channel are chosen to add into the model. The chosen characteristics of the web are Web site quality, perceived risk, trust and enjoyment. Finally, a modified Technology Acceptance Model combined with Innovation Diffusion Theory which can analyze consumer´s adoption of online shopping from a web shopping channel view has formed.

Keywords

Web sites; consumer behaviour; retail data processing; IDT; TAM; Web sites; consumer attitude; innovation diffusion theory; online shopping; technology acceptance model; web shopping channel; Business; Consumer behavior; IP networks; Information technology; Internet; Marketing and sales; Predictive models; Statistics; Technological innovation; Technology management; IDT; TAM; online shopping; web shopping channel;

fLanguage

English

Publisher

ieee

Conference_Titel

Service Systems and Service Management, 2007 International Conference on

Conference_Location

Chengdu

Print_ISBN

1-4244-0885-7

Electronic_ISBN

1-4244-0885-7

Type

conf

DOI

10.1109/ICSSSM.2007.4280212

Filename

4280212