DocumentCode :
3137772
Title :
Multi-Period Demand-Driven Dynamic Pricing Model for Fresh Food in Supermarket
Author :
Lin-du, Zhao ; Lei, Tang
Author_Institution :
Southeast Univ., Nanjing
fYear :
2007
fDate :
9-11 June 2007
Firstpage :
1
Lastpage :
6
Abstract :
As one kind of business strategies, dynamic pricing is defined to adjust the price of the commodity in the sale process with the change of channel, product, customer and time. Due to the influence of time on the quality and the value of fresh food, it is necessary for supermarket to implement dynamic pricing strategy. Firstly, the paper separates the whole sale process into several periods, then analyses the effects of the quality of fresh food in each period on customers´ demands, the spoilage and the inventory cost. Finally, the paper develops a multi-period demand-driven dynamic pricing model and gives some numerical examples. The purpose of this paper is to provide a pricing tool for supermarket to obtain maximum yield or profit.
Keywords :
food products; inventory management; pricing; retailing; sales management; service industries; business strategy; commodity price; customer demand; dynamic pricing strategy; fresh food; inventory cost; multiperiod demand-driven dynamic pricing model; sale process; supermarket; Costs; Decision making; Marketing and sales; Modems; Pricing; Rhythm; Stochastic processes; Systems engineering and theory; Timing; demand-driven; dynamic pricing; fresh food; multi-period; supermarket;
fLanguage :
English
Publisher :
ieee
Conference_Titel :
Service Systems and Service Management, 2007 International Conference on
Conference_Location :
Chengdu
Print_ISBN :
1-4244-0885-7
Electronic_ISBN :
1-4244-0885-7
Type :
conf
DOI :
10.1109/ICSSSM.2007.4280245
Filename :
4280245
Link To Document :
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