DocumentCode
3141337
Title
A New Method of Selecting Target User
Author
Huang, Binggui ; He, Shenghui ; Chen, Lei
Author_Institution
Inf. Center, Guangdong Food & Drug Vocational Coll., Guangzhou, China
fYear
2009
fDate
15-16 May 2009
Firstpage
430
Lastpage
432
Abstract
To determine the target users of a company, a new data mining model is proposed. The new method can serve as an efficient vehicle for firms not only to predict the products or services that should be provided or improved for their target user groups, but also to identify the right users for a specific product family or service.
Keywords
data mining; marketing data processing; data mining; specific product family; specific service; target user groups; target user selection; Computer science education; Data mining; Databases; Design engineering; Drugs; Educational institutions; Electronic mail; Predictive models; Prototypes; Ubiquitous computing; data mining; model; service; target user;
fLanguage
English
Publisher
ieee
Conference_Titel
Intelligent Ubiquitous Computing and Education, 2009 International Symposium on
Conference_Location
Chengdu
Print_ISBN
978-0-7695-3619-4
Type
conf
DOI
10.1109/IUCE.2009.78
Filename
5222982
Link To Document