Title :
Strategic Foresight at Deutsche Telekom AG
Author :
Rohrbeck, R. ; Thom, N.
Author_Institution :
An-Inst. Deutsche Telekom Labs., Tech. Univ. Berlin, Berlin
Abstract :
Strategic Foresight (SF) systems enable companies to identify and react to opportunities and threats in their environment and anticipate future changes. This paper reports on a case study on SF practices of Deutsche Telekom AG (DTAG). The foresight system of DTAG includes continuous scanning and issue-driven foresight activities. These SF activities generate value for DTAG in terms of reduction of uncertainty and the exploration of new business fields.
Keywords :
innovation management; organisational aspects; strategic planning; technological forecasting; telecommunication industry; Deutsche Telekom AG; continuous scanning activities; innovation management; strategic foresight system; Advertising; Communication industry; Competitive intelligence; Consumer behavior; Innovation management; Marketing and sales; Technological innovation; Technology management; Uncertainty; Videos; Strategic Foresight; competitive intelligence; consumer behavior; innovation management; technology intelligence;
Conference_Titel :
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4244-2329-3
Electronic_ISBN :
978-1-4244-2330-9
DOI :
10.1109/ICMIT.2008.4654329
