Title :
Prospects and challenges in implementing e-business strategies for rural enterprises: A case of dairy cooperative in India
Author :
Misra, Harekrishna
Author_Institution :
Inst. of Rural Manage., Anand
Abstract :
Electronic mediation in conducting business ldquoon-linerdquo (e-business) in enterprises is well accepted. However, adopting a suitable e-business strategy has remained a challenge for enterprises. E-business related complexities are growing manifold in rural enterprises, especially in Indian context, because of limitations in bringing all stakeholders to common mediating platform with equity. Rural resources in India are yet to develop to an acceptable level to help rural enterprises conduct e-business seamlessly; most prominently among them are related infrastructure, information on input and output markets and skill set. In this paper, prospects and challenges of establishing e-business for rural enterprises in Indian context are discussed. A case is presented to display possible strengths in this enterprise to exploit opportunities that e-business environment provides.
Keywords :
dairying; electronic commerce; market opportunities; purchasing; sales management; India; dairy cooperative; e-business strategies; electronic mediation; rural enterprises; Acceleration; Asia; Consumer electronics; Dairy products; Employment; Energy management; Industrial relations; Information technology; Marketing and sales; Mediation; E-Business; Information Systems; Information Technology; Rural Business; Rural Enterprises;
Conference_Titel :
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4244-2329-3
Electronic_ISBN :
978-1-4244-2330-9
DOI :
10.1109/ICMIT.2008.4654413