The Effect of Variable Base on Perceiving Gender Kansei of 3D-Shape

The appearance of a product has led to a trend for a consumer to purchase a product. Some products have shapes or parts that don\´t fulfill the consumer\´s desires and needs. This mean that often, choice of a consumer is inspired by the shape of a product. Therefore, It might be interesting to study on perception of shape in terms of semantic associations. The aim of this study is to investigate people\´s perception on gender of 3D-shape in terms of semantic association such as "feminine" or "masculine". In this paper we observed the effect of variable base on perceiving gender kansei of 3D-shapes. To assess base-variance of 3D-shape, we examined whether convexity and concavity of base in the context of sharp and curved forms. Results of our psychophysical experiment will be very important and helpful in the kansei-driven design.