Title :
Franchising -a study about the intention of the Iberian companies to internationalize
Author :
Pedro, M.I. ; Filipe, J.A. ; Coelho, M.F.
Author_Institution :
Inst. Super. Tecnico, Lisbon
Abstract :
A study has been made for the internationalization of the franchising Iberian companies. Our aim was to analyze the most important variables for the internationalization. We studied it using several statistical methods applied to the answers given by companies to a questionnaire. We have concluded that are some relevant variables to be considered in the internationalization such as age, dimension, bond, dispersion, structure of the network and some variable connected with environment and motivational factors.
Keywords :
franchising; innovation management; international collaboration; organisational aspects; statistical analysis; Iberian companies; franchising; internationalization; statistical methods; Bonding; Companies; Cultural differences; Environmental economics; Innovation management; Licenses; Standardization; Statistical analysis; Testing; Trademarks; Entrepreneurship; Franchising; Internationalization; Organizational theory;
Conference_Titel :
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4244-2329-3
Electronic_ISBN :
978-1-4244-2330-9
DOI :
10.1109/ICMIT.2008.4654456
