DocumentCode
3146188
Title
Franchising -a study about the intention of the Iberian companies to internationalize
Author
Pedro, M.I. ; Filipe, J.A. ; Coelho, M.F.
Author_Institution
Inst. Super. Tecnico, Lisbon
fYear
2008
fDate
21-24 Sept. 2008
Firstpage
734
Lastpage
739
Abstract
A study has been made for the internationalization of the franchising Iberian companies. Our aim was to analyze the most important variables for the internationalization. We studied it using several statistical methods applied to the answers given by companies to a questionnaire. We have concluded that are some relevant variables to be considered in the internationalization such as age, dimension, bond, dispersion, structure of the network and some variable connected with environment and motivational factors.
Keywords
franchising; innovation management; international collaboration; organisational aspects; statistical analysis; Iberian companies; franchising; internationalization; statistical methods; Bonding; Companies; Cultural differences; Environmental economics; Innovation management; Licenses; Standardization; Statistical analysis; Testing; Trademarks; Entrepreneurship; Franchising; Internationalization; Organizational theory;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location
Bangkok
Print_ISBN
978-1-4244-2329-3
Electronic_ISBN
978-1-4244-2330-9
Type
conf
DOI
10.1109/ICMIT.2008.4654456
Filename
4654456
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