A bibliographic analysis of the literature on new service development

Using a quantitative analysis, this study tracks the development of NSD research from 1997 to 2006. It answers the questions: What are the main research themes? Which specific sectors draw more attention? What are the major orientations in NSD research? And which journals publish a number of research papers in NSD research? The findings show that success factors, performance evaluation, and model development are the main themes in NSD research. Financial services, e-Service, and telecommunication services draw the main attention. Case study method and survey method are the two major methods used in NSD research. The International Journal of Service Industry Management has the most publications whereas the European Journal of Marketing receives a relatively higher average citation rate.