Title :
The Application of Balanced Scorecard and Neural Network on the Performance Evaluation for Enterprises
Author :
Gu, Yao ; Guo, Lan ; Sun, Qingyu
Author_Institution :
Sch. of Econ. & Manage., Hebei Univ. of Eng., Handan, China
Abstract :
In Chinapsilas enterprises the purely evaluation with financial indicators is the main means of performance evaluation. This traditional approach for evaluating the performance has been unable to meet the needs of a modern enterprise. In this paper, we used the balanced scorecard and neural network to evaluate the performance of enterprises. According to the actual situation of enterprises, we developed the indices system from the financial perspective; customer perspective, internal business processes perspective, learning and growth perspective, and then developed the neural network on the basis of indices system to evaluate the performance of enterprises. Take a certain e-business enterprises as an example. After empirical research with MATLAB7.0, it is had been proved that the method is validity and practicality.
Keywords :
electronic commerce; neural nets; balanced scorecard; customer perspective; e-business enterprise; enterprise performance evaluation; financial indicators; financial perspective; indices system; internal business processes perspective; neural network; Artificial neural networks; Computer network management; Electronic mail; Financial management; Intelligent networks; Investments; Management training; Neural networks; Planning; Ubiquitous computing; balanced scorecard; neural Network; performance evaluation;
Conference_Titel :
Intelligent Ubiquitous Computing and Education, 2009 International Symposium on
Conference_Location :
Chengdu
Print_ISBN :
978-0-7695-3619-4
DOI :
10.1109/IUCE.2009.102