A KM approach to competitive positioning

The common de facto of a business entity has traditionally stemmed along the acquisitions of profit, planning and performance. This universal goal to strive for business excellence remains unchanged. Nonetheless the emerging notions of business-web and technological innovations, have changed the rules of business engagement and companies are compelled to reevaluate their perceptions of value propositions to achieve success. Competition today is between collaborative networks rather than between companies (Kotler et.al, 2002). Business organizations should focus on new knowledge management business drivers emphasizing core competencies and tacit capabilities. The intent of this paper is to examine the alignment of knowledge as a strategic in order to enhance firms competitive positioning particularly among Government-link companies in Malaysia.