Title :
Speed-to-fashion: Managing global supply chain in Zara
Author :
Carugati, Andrea ; Liao, Raffael ; Smith, Pernille
Author_Institution :
Dept. of Bus. Studies, Univ. of Aarhus, Arhus
Abstract :
The apparel industry is one of the most globalised industries, with 23.6 million workers in over 20 countries. The market characteristics in this industry are short product lifecycles, high volatility, low predictability, and a high level of impulse purchase, making such issues as quick response of paramount importance. This paper will focus on Zara, the largest and the most successful chain of Inditex a renown apparel company based in Spain, to explore it as a successful business model in service innovation.
Keywords :
clothing industry; innovation management; personnel; supply chain management; apparel industry; fashion industry; global supply chain management; impulse purchase; service innovation; workers; Clothing industry; Companies; Costs; Europe; Innovation management; Marketing and sales; Springs; Supply chain management; Supply chains; Technology management; Zara; fashion industry; supply chain;
Conference_Titel :
Management of Innovation and Technology, 2008. ICMIT 2008. 4th IEEE International Conference on
Conference_Location :
Bangkok
Print_ISBN :
978-1-4244-2329-3
Electronic_ISBN :
978-1-4244-2330-9
DOI :
10.1109/ICMIT.2008.4654593
