Title :
Marketing in electronic commerce
Author :
Kambil, Ajit ; Kamis, Arnold ; Koufaris, Marios ; Labarbera, Priscilla Ann ; Nunes, Paul F.
Author_Institution :
Andersen Consulting
Keywords :
Advertising; Business; Consumer electronics; Educational institutions; Electronic commerce; Information systems; Internet; Irrigation; Statistics; Testing;
Conference_Titel :
System Sciences, 2001. Proceedings of the 34th Annual Hawaii International Conference on
Conference_Location :
Maui, HI, USA
Print_ISBN :
0-7695-0981-9
DOI :
10.1109/HICSS.2001.927094