Title :
The research on sustainable development of industrial clusters based on evolution of the brand community: A theoretical model
Author_Institution :
Sch. of Manage., Hangzhou Dianzi Univ., Hangzhou, China
Abstract :
Based on the evolution of the brand community, this paper constructed a theoretical model of industrial clusters´ development and evolution in order to explore the pattern of fostering regional clusters brands and famous corporate brand, turn the traditional industrial cluster into a brand incubator and achieve positive self circulation and outer circulation.
Keywords :
environmental economics; market research; sustainable development; brand community evolution; brand incubator; corporate brand; industrial clusters; regional clusters brands; sustainable development; Axles; Biological system modeling; Communities; Economics; Environmental factors; Industries; Sustainable development; brand community; industrial clusters; sustainable development;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6009811
