Title :
An economic analysis on marketing channel conflict
Author :
Zhao, Longwen ; Long, Yan
Author_Institution :
Associate professor of South China University of Technology, China
Abstract :
From the perspective of manufacturers, this paper has used the principles of economics, comparatively analyzed the profit of marketing channels´ subject between symmetric and asymmetric information; and put forward suggestions on how to construct marketing channel based on the case of symmetric information.
Keywords :
channel; conflict; management; receipts;
Conference_Titel :
Technology and Innovation Conference 2009 (ITIC 2009), International
Conference_Location :
Xian, China
DOI :
10.1049/cp.2009.1505
