Title :
Development of mental accounting in young children´s economic decision making
Author :
Yonggang, Wei ; Xiaoling, Su
Author_Institution :
Key Lab. of Appl. Psychol., Chongqing Normal Univ., Chongqing, China
Abstract :
A child version of mental accounting tasks has been administrated on 180 3- to 5-year-olds to tentatively investigate the development of young children´s mental accounting. The results show that the development of young children´s mental accounting varies along with age in the three ways in which the non-fungibility effect of mental accounting takes effect. In the expenditure loss task (ELT), mental accounting develops very slowly, from .03 at age 3 to .08 at age 5; in the income source task (IST), it develops still slowly, from .10 at age 3 to .27 at age 5; in the saving intention task (SIT), it develops much better than that in the above two tasks, from .33 at age 3 to .57 at age 5. There is no difference according to sex in the effect of mental accounting in young children´s economic decision-making.
Keywords :
accounting; decision making; psychology; IST; SIT; economic decision making; income source task; mental accounting tasks; saving intention task; Decision making; Economics; Educational institutions; Europe; Interviews; Psychology; Writing; children; economic decision-making; mental accounting;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6009842