DocumentCode
3164602
Title
Application of Data Mining in supermarket
Author
Aiguo, Zhang ; Lanling, Jiang ; Ping, Song
Author_Institution
Inf. & Electr. Eng. Coll., ShenYang Agric. Univ., Shenyang, China
fYear
2011
fDate
16-18 April 2011
Firstpage
1082
Lastpage
1085
Abstract
Data Mining (DM) is a knowledge discovery process by using statistical theory and artificial intelligence algorithms, the application in business and other areas have started. This article focuses on the general DM technology and its application in the operations of supermarket, especially discusses the specific use of DM in the process of customer relationship management (CRM).
Keywords
artificial intelligence; customer relationship management; data mining; statistical analysis; artificial intelligence; customer relationship management; data mining; knowledge discovery; statistical theory; supermarket; Business; Data mining; Data models; Data warehouses; Databases; Delta modulation; Knowledge engineering; Customer Relation Management (CRM); Data Mining(DM); Supermarket;
fLanguage
English
Publisher
ieee
Conference_Titel
Consumer Electronics, Communications and Networks (CECNet), 2011 International Conference on
Conference_Location
XianNing
Print_ISBN
978-1-61284-458-9
Type
conf
DOI
10.1109/CECNET.2011.5769080
Filename
5769080
Link To Document