Title :
Application of Data Mining in supermarket
Author :
Aiguo, Zhang ; Lanling, Jiang ; Ping, Song
Author_Institution :
Inf. & Electr. Eng. Coll., ShenYang Agric. Univ., Shenyang, China
Abstract :
Data Mining (DM) is a knowledge discovery process by using statistical theory and artificial intelligence algorithms, the application in business and other areas have started. This article focuses on the general DM technology and its application in the operations of supermarket, especially discusses the specific use of DM in the process of customer relationship management (CRM).
Keywords :
artificial intelligence; customer relationship management; data mining; statistical analysis; artificial intelligence; customer relationship management; data mining; knowledge discovery; statistical theory; supermarket; Business; Data mining; Data models; Data warehouses; Databases; Delta modulation; Knowledge engineering; Customer Relation Management (CRM); Data Mining(DM); Supermarket;
Conference_Titel :
Consumer Electronics, Communications and Networks (CECNet), 2011 International Conference on
Conference_Location :
XianNing
Print_ISBN :
978-1-61284-458-9
DOI :
10.1109/CECNET.2011.5769080
