Title :
Content (non-)exclusivity in platform businesses the case of mobile broadcasting platforms
Author_Institution :
IBBT-MICT, Ghent Univ. (UGent), Ghent, Belgium
Abstract :
By means of a literature review, the paper discusses the role of exclusive dealings for premium content in mobile broadcasting platforms. As first movers may benefit from exclusive access, alternative operators are facing significant barriers for accessing must-have content that may drive consumer uptake and subscription rates. In this paper, it is argued that exclusivity not only drives media markets but also forecloses them and hinders fair competition and radical innovation. Therefore, a platform-based broadcasting model with shared access and royalty-based revenues is proposed as all stakeholders - content producers, platform operators and consumers - may benefit from the non-exclusive distribution of premium content.
Keywords :
mobile television; television broadcasting; content nonexclusivity; mobile broadcasting platforms; platform based broadcasting model; platform businesses; premium content; royalty based revenues; shared access; Broadcasting; Business; Industries; Media; Mobile communication; TV; Technological innovation; bundling; business model; exclusivity; innovation; mobile television; shared access;
Conference_Titel :
Intelligence in Next Generation Networks (ICIN), 2010 14th International Conference on
Conference_Location :
Berlin
Print_ISBN :
978-1-4244-7443-1
Electronic_ISBN :
978-1-4244-7444-8
DOI :
10.1109/ICIN.2010.5640882