Designation on tourism thematic slogan of He´nan Province

Tourism thematic slogan is creative words formed after refining and enrichment of tourism site image, which are highly infectious, attractive and popularizing; they are the inevitable content to the tourism development in the tourist sites. Under the background that “He´nan Province sets priority over tourism as the backbone of its economy”, with the aim to improve its image and promote the leaping development of the tourism in He´nan, the design of tourism thematic slogan in He´nan Province should necessarily reflect the tourism resources with He´nan Province´s characteristics. Under the direct of image driving theory, combined with the cultural deposits and cultural characteristics and dialects, we try to “zhŏng” can be designed as the thematic tourism slogan of He´nan province.