Notice of RetractionThe study on psychology of Chinese luxury consumer and effective guidance

Notice of Retraction

After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.

We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.

The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.

Over the past decade, with more and more famous international brands entering into Chinese market one after another, the luxury market of china has developed a lot, and china is becoming one of major markets gradually. While, Chinese consumers differ from foreign consumers with luxury goods. There are some irrational behaviors to certain degree, such as, young consumption group, immature consumption structure, unknowing about the luxury brands and so on. Though the basis of comprehensive analysis on features of Chinese luxury consumption, it is concluded that only through the effective guidance of public opinion and the corresponding improve policies of fiscal and monetary, can Chinese consumption of luxury go to the right track.