Title :
Notice of Retraction
An empirical study of generalized service product design and production from the perspective of interface management
Author :
Guixing Lv ; Guangqin Li
Author_Institution :
Dept. of Econ. & Manage., Weifang Univ., Weifang, China
Abstract :
Notice of Retraction
After careful and considered review of the content of this paper by a duly constituted expert committee, this paper has been found to be in violation of IEEE´s Publication Principles.
We hereby retract the content of this paper. Reasonable effort should be made to remove all past references to this paper.
The presenting author of this paper has the option to appeal this decision by contacting TPII@ieee.org.
Carefully designing service products is the foundation to improve the functional quality and the technical quality of service. Through the analysis of the generalized service product model, the paper finds the underlying dynamic process of service production, analyzing and constructing service production and marketing model based on the service production model of generalized service products from the perspective of interface management, and empirically explaining the service production and marketing model by using the investigation data of consumer cognitive and consumer behavior.
Keywords :
consumer behaviour; product design; quality of service; service industries; consumer behavior; consumer cognitive behavior; functional quality; generalized service product design; interface management; marketing model; service product production; service production; technical quality of service; Analytical models; Companies; Drugs; Industries; Personnel; Production; generalized service products; interface management; service production and marketing model;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Dengleng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010220
