Title :
Research on the customer value construction based on enterprise core competence
Author_Institution :
Dean´´s office, NanChang Inst. of Technol., NTI, Nanchang, China
Abstract :
Only if the enterprise adheres to customer-oriented in the product design and provides the value beyond rival and strives for customers and maintaining customers, then it will acquire sustained competitive advantage. Then, the author described the characteristics of enterprise core competence and customer value based on the detailed descriptive. Finally, the paper analyzed the inner relations of customer value and enterprise core competence.
Keywords :
customer profiles; product design; customer value construction; enterprise core competence; product design; sustained competitive advantage; Customer satisfaction; Economics; Engines; Focusing; Organizations; Research and development; customer value; enterprise core competence; relations;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010226