DocumentCode
3167660
Title
Research on construction of partner channel relationships between manufacturers and retailers
Author
Hu, Yinhua
Author_Institution
Sch. of Bus. Adm., NanChang Inst. of Technol., Nanchang, China
fYear
2011
fDate
8-10 Aug. 2011
Firstpage
532
Lastpage
535
Abstract
The flat trend of marketing channel makes the contacts between manufacturers and retailers, which are in the two ends of value chain, become more and more direct and close. Thus it is very necessary for both manufacturers and retailers to build a new partner channel relationship according with the long-term benefits of both sides and establish appropriate mechanisms and strategies of relationship management.
Keywords
organisational aspects; strategic planning; manufacturers-retailers partnerships; marketing channel; partner channel relationships; relationship strategic management; value chain; Buildings; Companies; Contracts; Economics; Joints; Stability analysis; channel relationship; manufacturer; partner;
fLanguage
English
Publisher
ieee
Conference_Titel
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location
Deng Leng
Print_ISBN
978-1-4577-0535-9
Type
conf
DOI
10.1109/AIMSEC.2011.6010279
Filename
6010279
Link To Document