Title :
Research on application of CRM in fields of Network Marketing: Illustrated by the case of Maibaobao Aveyond
Author :
Liu, Decai ; Li, Yue
Author_Institution :
Wuhan Univ. of Sci. & Technol., Wuhan, China
Abstract :
This paper studies from the next three aspects as follows: Firstly, this thesis introduces CRM theory and Network Marketing conception. Secondly, this paper analyzes the relationship between CRM and Network Marketing. Thirdly, Maibaobao Aveyond is illustrated as a case to analyze its application situation and put forward some proposals of CRM in Network Marketing.
Keywords :
customer relationship management; CRM; Maibaobao Aveyond; network marketing conception; Computational modeling; Context; Customer relationship management; Marketing management; Programming; Proposals; CRM: Network Marketing; Maibaobao;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010323
