Title :
Harmonious development of rural tourism
Author :
Zhang, Xuejing ; Shifeng Li
Author_Institution :
Sch. of Manage., Ningbo Technol. Inst., Ningbo, China
Abstract :
This paper tries to study the harmonious development of rural tourism on the basis of fuzzy evaluation. Evaluation system on the harmonious development of rural tourism is designed in terms of economy, politics, culture, environment and management. The weight of first and second level indexes are determined firstly by factor analysis and then by normalization. And the case study is taken in Dongqian Lake residential areas. According to the questionnaires fuzzy evaluation is undergone. Finally, the paper concludes the most important factor in the harmonious development of rural tourism is economy, and the comprehensive harmonious value is 3.517 what indicates that Dongqian Lake residential areas are harmonious.
Keywords :
fuzzy set theory; industrial economics; management; politics; statistical analysis; travel industry; Dongqian Lake residential area; factor analysis; fuzzy evaluation; normalization; rural tourism culture; rural tourism development; rural tourism economy; rural tourism environment; rural tourism management; rural tourism politics; Educational institutions; Equations; Humans; Indexes; Investments; Loading; Mathematical model; ambiguity analysis; factor; harmonious development; rural tourism;
Conference_Titel :
Artificial Intelligence, Management Science and Electronic Commerce (AIMSEC), 2011 2nd International Conference on
Conference_Location :
Deng Leng
Print_ISBN :
978-1-4577-0535-9
DOI :
10.1109/AIMSEC.2011.6010422