Study on the enhancement of enterprise competitiveness by carrying out social responsibility

With the world economy globalization, the corporations are facing more and more fierce competition. Under such kind of cut-throat competition, how to enhance continually the enterprise competitiveness for the sustainable development becomes the top concern for each company. At the entrance to the 21st century, the fulfillment of the corporation social responsibility has become a very effective way or capital to take part in the competition and it also plays a decisive role in the success of the company under the globalization. This paper is aimed to update the managers´ management concept and ability by analyzing the corporate social responsibility and the competitiveness.