Title :
Analysis on Mobile E-Commerce Value-Chain
Author_Institution :
Sch. of Inf. Manage., Wuhan Univ., Wuhan
Abstract :
This paper introduces the content, characteristics and current situation of mobile e-commerce, and points out that building the mobile e-commerce value chain is a practical problem in the development of mobile e-commerce. Using Porterpsilas value-chain theory, it tries to construct a mobile e-commerce value-chain. Then through analyzing the value-chain by SWOT, we can find the strategy of mobile e-commercepsilas development, which would benefit the economic development greatly.
Keywords :
electronic commerce; Porterpsilas value-chain theory; SWOT; economic development; mobile e-commerce value chain; 3G mobile communication; Buildings; Cellular phones; Conference management; Content management; Electronic commerce; Electronic government; Information analysis; Information management; Mobile communication; SWOT; mobile e-commerce value-chain; mobile electronic commerce;
Conference_Titel :
Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on
Conference_Location :
Jiangxi
Print_ISBN :
978-0-7695-3366-7
DOI :
10.1109/ICMECG.2008.43
