Abstract :
The thesis surveys the status quo of e-commerce application in Wenzhou small medium enterprises. This survey selects the some-100 prominent small medium enterprises covering chemical engineering, shoes, apparel, machinery, furniture, glasses, lighters, pen and pencil, electric and electronics as the investigating targets and issues the questionnaires to them. The result indicates that, the status quo of e-commerce application in Wenzhou small medium enterprises is worrisome, which is obviously way behind other cities. Based on that, the thesis analyzes the reasons in combination with visiting them. It also proposes the corresponding strategies and predicts its prospect in the end.
Keywords :
electronic commerce; small-to-medium enterprises; Wenzhou small medium enterprises; e-commerce application; Business; Chemical engineering; Companies; Costs; Electronic commerce; Footwear; Glass; Machinery; Marketing and sales; Shape; E-Commerce application; Small Medium enterprises; development research; the status quo analysis;
