Title :
An Economic Analysis and Solutions of Trust Mechanism in E-Commerce Environment
Author :
Zhou, Huan Huai ; Hu, Xian wu ; Ruan, Qi
Author_Institution :
City Coll., Dept. of Inf. Manage. Eng., Wenzhou Univ., Wenzhou
Abstract :
With the development of Internet, the communication between sellers and customers becomes more convenient. But information asymmetry in e-commerce brings lots of problems about trust because of the virtuality of the Internet. This paper analyzes the trust problems brought by information asymmetry and trust mechanism in e-commerce environment from the point of view of economics. It also discusses the factors of trust mechanism through data-analysis and a model. At last it offers relevant solutions for settling the trust problems and improving the market efficiency.
Keywords :
Internet; economics; electronic commerce; security of data; Internet; e-commerce environment; economic analysis; information asymmetry; trust mechanism; Conference management; Electrochemical machining; Electronic commerce; Engineering management; Environmental economics; Environmental management; IP networks; Information analysis; Internet; Space technology; e-commerce; information asymmetry; market efficiency; trust mechanism;
Conference_Titel :
Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on
Conference_Location :
Jiangxi
Print_ISBN :
978-0-7695-3366-7
DOI :
10.1109/ICMECG.2008.26
