DocumentCode
3173475
Title
Analysis on the Relevant Legal Issues of Mobile Phone Advertisement
Author
Zhang, Ke
Author_Institution
Sch. of Econ. & Manage., Henan Polytech. Univ., Jiaozuo
fYear
2008
fDate
17-19 Oct. 2008
Firstpage
391
Lastpage
394
Abstract
From the development status quo of Chinese mobile phone advertisement, this article discusses the development of the SMS (short message service) advertisement, MMS (multimedia message service) advertisement, and the WAP (wireless application protocol) platform. Then, the author analyzes the current problems of the mobile phone advertisement. In these instances, the article makes some countermeasures to improve the mobile phone advertisement market. Finally, the article concludes that mobile phone advertisement has unparalleled advantages in some respects, so it will certainly has a significant development.
Keywords
advertising data processing; electronic commerce; electronic messaging; legislation; mobile radio; MMS; SMS; WAP; legal issue; mobile phone advertisement; multimedia message service advertisement; short message service advertisement; wireless application protocol; Advertising; Conference management; Costs; Internet; Law; Legal factors; Message service; Mobile handsets; TV; Wireless application protocol;
fLanguage
English
Publisher
ieee
Conference_Titel
Management of e-Commerce and e-Government, 2008. ICMECG '08. International Conference on
Conference_Location
Jiangxi
Print_ISBN
978-0-7695-3366-7
Type
conf
DOI
10.1109/ICMECG.2008.12
Filename
4656663
Link To Document